La Estación que quiere el pueblo!

The Station People Want!
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RADIO BORINQUEN WILC-AM90

Spanish Programming for: Washington DC, Maryland, and Northern Virginia

A new chapter in my life starts with a handshake with Dr. Lopez owner of Radio Borinquen.jpg (9879 bytes)
The Doctor Lopez and I

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Janet Lugo
Station Manager
email: Jlugo12030@aol.com

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Amin Segundo
Programming Director

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Claudia Torres
Public Relations & Commentator
email: Claudistic@aol.com
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Carlos Fernandez, Washington Villacis, Carmen Osorio, Henry Llanos, Pepe Serrano, German Chavez

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He's one of us...Larry; This the guy I was telling you about send him music!!!

*****Ivan Rivera; El Mostro*****
Locutor Salsero de la Mata, Guarachero; and Hardcore.

***** Has a Salsa Intensive show on Sundays in the PM: Classic and Golden Salsa music.  Takes requests. Tel 301-419-7171. 

  • Serving the Hispanic in the tri-state area (Maryland, DC, Virginia).
  • Founded in 1985 and licensed for night-time transmission.
  • Fully-owned and operated by Hispanics.
  • Powerful AM frequency of 900 kHz.
  • Oldest Tropical format station in the Washington D.C. metro area.
  • Most complete news coverage.

* Three daily news programs, hourly news updates, CNN news in Spanish.

  • The source for sports.
  • Complete sports coverage from Gold Cup 1998, World Cup 1998 and local community leagues.

Audience Composition - our listeners

  • 53% men; 47% women
  • 68% 30 years old+
  • 32% younger than 30

*52% of those are 22-29 years old

  • 64% Central Americans; 36% South Americans and others

Time Preferences Percentage of Total Audience

6 a.m.- 8 a.m. 71% men; 39% women 91%
8 a.m. - 10 a.m. 48% men; 52% women 72%
10 a.m. - noon 42% men; 58% women 64%
noon - 1 p.m. 46% men; 54% women 70%
1 p.m. - 4 p.m. 41% men; 59% women 65%
4 p.m. - 6 p.m. 53% men; 47% women 82%
6 p.m. - midnight 51% men; 49% women 98%

Source: 1996 WILC AM90 Audience Survey

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