PRESS RELEASE...
From the Palladium to the Millennium
Aurora Flores, bio
Journalist, writer, artist,
businesswoman, entrepreneur, and community activist, Aurora Flores, cut her
teeth in the music industry. Starting her career at the young age of 19 as the
first woman editor of Latin New York Magazine, an English language music
publication of the early 70s, she went on to become the first woman music
correspondent for billboard Magazine covering the Latin music and R&B scene.
Today Ms. Flores runs a public relations firm while managing Latin music and
culturally folkloric Afro-Caribbean acts. Her company, Aurora Communications,
was started in 1987 and has handled publicity accounts from Sesame Street to
Tito Puente, getting both characters onto ethnic as well as mainstream media
shows. She serves clients such as EAB Bank, Goya Foods, Inc., McDonald’s, and
many nonprofit arts and community organizations. Active in the East Harlem
community where her company is headquartered, Ms. Flores advocates on behalf of
women on issues from domestic violence, self-empowerment, entrepreneurship, and
the issue of getting the US Navy out of Vieques, Puerto Rico. Ms. Flores sits on
the National Advisory Board of the Small Business Administration and is a member
of the National Women’s Business Group in Washington, DC. She can occasionally
be heard hosting live radio programs over WLIB 1190 AM, and WBAI 99.5 FM. She
has more than 5,000 published articles many of them on the entertainment
industry. She has lectured on Latin music history at Rutger’s University, as
well as at CUNY. She finds time to dance, play the cuatro (a ten string
Puertorican guitar), pandero, claves, sing, and write songs and poetry while
raising a young man in the City as a single mom.
Born in New York City, raised in public housing, and going through the public
school system Ms. Flores earned a full tuition scholarship to attend Columbia
University’s School of Journalism. She continues to write and serve on
community boards. She can be seen playing with her group, Amigos de la Plena,
with the late Tito Puente over HBO on the docudrama, Americanos: Latino
Life in the U.S. produced by Edward James Olmos. She recently penned a song
(plena) in tribute to the late Tito Puente.
Couse fee is $120. For registration call 212-817-8215, e-mail: continuinged@c.cuny.edu,
or check-out their website: web.gc.cuny.edu/cepp. There is limited space for
some programs, so register early. 20% discount for people with limited incomes,
for all graduate center students, staff faculty, and alumni; 10% for all CUNY
students, staff, and faculty.
Salsa Dance Videos now on sale in the
Salsaweb Mall - featuring Eddie Torres, Josie Neglia and much more!
Also available are CD's,
concert
videos, jewelry
& Tosca
Dancewear.