Success

The Phenomenal Success
of Salsaweb Magazine

The World's Largest Latin Entertainment Online Magazine

Edie, The Salsa FREAK
Editor-In-Chief, Salsaweb Magazine

With a readership of over 80,000 per month, Salsaweb.com, Inc, has quickly become one of the fastest growing sites on the Internet. It is a phenomenon that nobody expected. This single online magazine has brought the entire world of Latin Entertainment, music, and dance together as one, from Paris, to Tokyo, to New York. Salseros from across the globe log in on a daily basis to check for the latest in Club, Music, Dance Instruction, Humor, News, and Events. Salsaweb has become the mecca for the most up-to-date and accurate information on Latin Music and Entertainment.

Salsaweb Magazine (http://www.salsaweb.com) started in April of 1997 by Benjamin Rapoport and Edie, The Salsa FREAK. They had known each other from dancing at various Salsa clubs throughout Los Angeles. Benjamin had operated a smaller website called http://www.rapo.com which listed local Los Angeles Salsa clubs, instructors, and events. At the same time, Edie had created a personal website that discussed diet, self-improvement, and fitness. She also wrote about the health benefits of Salsa dancing, and how it had changed her life. When Ben decided to expand his site beyond just the Los Angeles boundaries, he came up with the name "Salsaweb". At around the same time, Edie started writing helpful hints and personal stories about dancing and Salsa competitions. What sparked Ben’s attention was her now world-famous Salsa-Holics Anonymous chart. Her Salsa humor, stories, and helpful hints motivated Ben to ask her to join forces with him to create what has quickly become the largest Latin Entertainment Website in the world.

Salsaweb's strength lies in many areas, its features, dancer information, humor, and most importantly, in their unselfish attitude about listing clubs, instructors, events, and links from every nation. Salsaweb not only lists all the world's Salsa clubs, but links to other Salsa sites as well - for free. Why? They quickly realized they could not possibly list all Salsa clubs in every country on their own. No Internet site is an island. They share other wonderful sites by advertising their links directly on their cityguides and world Hot-Links section. They share in the wealth of regional information that's much more accurate based on the proximity of the authors of each city and country in the world.

As you know, strength in numbers is very, very powerful. Salsaweb is now a central hub for Salsa/Mambo enthusiasts all over the globe. For example, the first World Salsa Congress held in Puerto Rico every year is brought together by readers of the Internet. Advertising via Salsaweb is a primary factor in the phenomenal success of that event. More world events are now taking place because people still keep in touch via the main Salsaweb hub.

The impact Salsaweb has had on the entire Salsa community is unprecedented. Readers of Salsaweb are now being exposed to many different styles of Salsa dancing from the island of Curaçao to New York, to Italy. People traveling to different cities depend on Salsaweb for accurate club and instructor information in every part of the globe. Salsaweb is known for its up-to-the-minute accuracy because of the dozens of dedicated volunteers who provide their staff with information via email within seconds.

The "international" impact Salsaweb is causing throughout the world is explosive - much bigger than we had realized. Salsaweb Magazine's own Edie, the Salsa FREAK has personally traveled to ten different countries throughout Europe, the Middle East, the Caribbean, and in major cities all over the United States primarily to promote the growth of Latin Entertainment via the Salsaweb hub. Future promotions in their planning stages include Russia, Seoul Korea, Africa, South America, the Far East, and Australia.

Salsaweb has appeared in major newspapers like the Los Angeles Times and New York Times. They’ve been announced on radio stations and are used as an advertising mechanism by major promoters. They have been contacted by such prestigious magazines as The Source, Curio, Newsweek, Wall Street Journal, Success, and Forbes. Salsaweb Magazine has also featured on nationally aired television shows like "Galavision's Salsa Desde Hollywood, an HBO Partnering Special, The Wild Wild Web", and "Vibe" with Host Sinbad. Their success is evident from the rave of compliments through personal emails they receive on a continuous basis from readers all over the world. Readers love their unique and informative content. They get complimented CONSTANTLY on the "quality of the written material - the words spoken". Their guestbook contains hundreds of testiminials from readers who are impressed with the format, features, and interviews with famous artists, dancers, and instructors.

This is the dawn of a technological new age, and Salsaweb is in the forefront. Their plan is to continue to be the premier central information hub for events, clubs, instructors and any type of information regarding Salsa / Mambo music and dancing throughout the world. They have proven that total committment, a good Advisory Board, hard work, determination and a will to succeed is key to their success.

About the Author:
Edie, also known as "The Salsa FREAK" is Editor-in-Chief and co-founder of Salsaweb. Together with Benjamin Rapoport, and an amazing team of dedicated volunteers, they have developed the largest salsa dance website in the world. Over 12,000 printed pages of fabulous advice, humor, and information, both educates and entertains dance enthusiasts in every country where salsa music is enjoyed.